{"product_id":"root-rewind","title":"Root Rewind™ — Instant Root Touch-Up Stick","description":"\u003cp\u003e\u003cstrong\u003eGrays gone in 3 seconds. No salon. No mess. No commitment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRoot Rewind™ is the instant root touch-up stick that glides thickened, buildable color exactly where you need it — roots, hairline, temples, part, sideburns and beard edges — and blends it into your own shade in seconds. One pass of the precision comb-tip and the gray disappears. It stays put through sweat, humidity and rain, then washes out cleanly with your next shampoo. No ammonia. No peroxide. No 45-minute box-dye ritual.\u003c\/p\u003e\n\n\u003ch3\u003eWhy women and men reach for it every morning\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInstant, undetectable coverage\u003c\/strong\u003e — buildable color that matches your natural tone, not a flat block of dye.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWaterproof \u0026amp; transfer-resistant\u003c\/strong\u003e — sweat-proof, humidity-proof, and it won't rub off on your collar.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrecision comb applicator\u003c\/strong\u003e — reaches the hairline, part, temples and beard edges that a spray can't.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTemporary by design\u003c\/strong\u003e — washes out with shampoo, so there's zero long-term commitment and no harsh regrowth line.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeeks of use per stick\u003c\/strong\u003e — a little covers a lot; ideal for touch-ups between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe 3-second ritual\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlide\u003c\/strong\u003e the comb-tip along dry roots, hairline, part or beard edge.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlend\u003c\/strong\u003e with the built-in comb for a seamless, natural finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGo\u003c\/strong\u003e — set in seconds, lasts all day, washes out at night.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eMade to disappear into your hair — not stand out\u003c\/h3\u003e\n\u003cp\u003eMost root cover-ups look like exactly what they are: chalky, obvious, one-note. Root Rewind™ was tuned for a soft, dimensional finish that reads as \u003cem\u003eyour\u003c\/em\u003e hair, catching light the way real strands do. Formulated without ammonia or peroxide, it's designed to be gentle enough for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eMade for him, too\u003c\/h3\u003e\n\u003cp\u003eRoot Rewind isn't a women's product with men tacked on — it's built for anyone with grays showing. Men reach for it to knock back silver at the \u003cstrong\u003etemples, sideburns, hairline and beard edges\u003c\/strong\u003e in the ten seconds before a meeting or a night out. No dye stains around the sink, no flat \"shoe-polish\" black — just your natural shade, dialed back a few years. Glide, blend, go.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone buying time between colorings — the professional with a 9am meeting and a stubborn silver streak, the dad who doesn't have 40 minutes, the person embracing the grow-out but not \u003cem\u003etoday\u003c\/em\u003e. Available in three blendable shades — Black, Dark Brown and Light Brown — to match most natural tones.\u003c\/p\u003e\n\n\u003ch3\u003eThe Luma NYC guarantee\u003c\/h3\u003e\n\u003cp\u003eTry Root Rewind™ for \u003cstrong\u003e30 days\u003c\/strong\u003e. If you don't love how it looks in the mirror, we'll refund you — keep the stick. That's how confident we are.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTemporary root concealer. Covers grays until your next wash. Not a permanent dye.\u003c\/em\u003e\u003c\/p\u003e","brand":"Luma NYC","offers":[{"title":"Black \/ 1 Stick","offer_id":48289639301332,"sku":"LUMA-RR-BLK-1","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Duo — Save $10","offer_id":48289639334100,"sku":"LUMA-RR-BLK-2","price":62.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Trio — Best Value","offer_id":48289639366868,"sku":"LUMA-RR-BLK-3","price":89.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ 1 Stick","offer_id":48289639399636,"sku":"LUMA-RR-DBR-1","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ Duo — Save $10","offer_id":48289639432404,"sku":"LUMA-RR-DBR-2","price":62.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ Trio — Best Value","offer_id":48289639465172,"sku":"LUMA-RR-DBR-3","price":89.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ 1 Stick","offer_id":48289639596244,"sku":"LUMA-RR-LBR-1","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ Duo — Save $10","offer_id":48289639629012,"sku":"LUMA-RR-LBR-2","price":62.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ Trio — Best Value","offer_id":48289639661780,"sku":"LUMA-RR-LBR-3","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1333\/8324\/files\/hf_20260715_143458_28e1f6d7-3ac2-4a49-862c-76f04520fe1c.png?v=1784132352","url":"https:\/\/luma-nyc.com\/nl\/products\/root-rewind","provider":"luma  NYC","version":"1.0","type":"link"}